top of page
Writer's pictureCatrin Abrahamsson-Beynon

Uncovering some truths About Matcha: How do you find the Real Deal?



Matcha literary means ‘Ground Tea’ and is a Japanese expression for the precious green tea, made from tencha and ground to a fine powder in a slow stone grinding process! Matcha has in the last decades become mainstream and there are countless grades of matcha to explore. Some embody the authentic, high-quality essence from Japan, with the most superior grades reserved for the Japanese Tea Ceremony (Sadō), while others are just an average ground green tea, those often sourced from outside Japan. Matcha offers a delightful combination of calming effects (thanks to the L-theanine) and an uplifting boost (thanks to its caffeine content). When you indulge in matcha, you are actually consuming the leaves themselves, which can fortify your immune system and give you a fantastic energy kick! Remember, always opt for organic matcha for the best experience! 🍵✨




How high-quality matcha is crafted for an exceptional experience!

  • The most authentic Matcha hails from the Uji region of Kyoto, Japan - a city steeped in rich history and culture, the very birthplace of ‘The Way of Tea’ (Sadō)!

  • Picture this: True Matcha tea plants basking in the shade for weeks pre-harvest, boasting higher chlorophyll and L-Theanine content, resulting in a more vibrant green hue. L-Theanine, a natural amino acid in tea, not only offers health benefits but also adds a delightful sweetness to the flavor.

  • High-quality Matcha is hand-picked, ensuring only the unopened bud and the top two leaves are chosen for greatness!

  • The leaves are steamed to halt oxidation, meticulously stripped of stems and veins to achieve the finest consistency and sweet flavor characteristic of top-notch Matcha. These precious "tea chips" are known as Tencha.

  • Now, the Tencha leaves embark on a journey, slowly ground to perfection in a traditional granite stone grinding process, transforming them into a fine, talc-like powder. Yes, it's time-consuming, but necessary to safeguard it against oxidation and secure the highest quality!

  • But wait, there's more! Matcha, being a delicate soul, is prone to losing nutrients, color, and freshness. Remember to shield it from light and air by resealing it tightly after every use. For extra protection, only if you can guarantee an airtight seal should you consider storing your Matcha in the fridge or freezer.



Excited to find out the quality of matcha?

The true essence of Matcha can be fully appreciated through its vivid color, delightful flavor, and effortless mixing capabilities.

A high-quality Matcha has:

·       - a luminous and lively green hue, both in the powder itself and when transformed into a beautifully whisked tea

·       - a delightful sweetness

·       - a luxurious richness in both mouthfeel and flavor

·       - an invigorating green essence that uplifts the senses

·       - a lightness that makes whisking a breeze and creates a frothy, nice foam

Where can I get my hands on some top-notch matcha?

Get ready to experience the incredible matcha provided by Teamasters! Grown organically on the beautiful southernmost Island of Japan, Kyushu, in the Kagoshima prefecture, this matcha is sourced from the renowned Shimodozono, a company dating back to 1954. The packaging is designed to maintain the matcha's quality by shielding it from air and light. Each resealable bag contains 50 g of pure goodness. Remember to squeeze out any excess air before sealing the bag and store it in a cool place for maximum freshness!

Excited to get your hands on this delicious matcha? Don't hesitate to reach out to me at catrin@brandable.se to place your order!




Calling all matcha enthusiasts! If you're eager to enjoy a delightful matcha or matcha latte today, and you are in the neighbourhood, head over to Åsgatan2 in Järna. They serve this exceptional matcha that you won't want to miss!


13 views0 comments

Recent Posts

See All

Comments


bottom of page